Ali Topan The Musical was based on a novel and made into a film in 1977. The story was given a musical makeover with this stage production. We were assigned to create a full promotional campaign including its identity, website, advertising, and programs. The show was adapted into a staged show with rock music as the main arrangement, and reminded people that there’s still a relevant story to be told in the present day. Our take on the project was a modern day version of an original character to resonate with the show’s would-be viewers. We decided to do the show’s visual identity of a silhouetted head of a punk-rocker with a stylised text in spiked hair to reminisce the culture of youth rebellion and individuality.