Di Atas Rata-Rata

This is a music talent search project presented by Erwin and Gita Gutawa. It aims to reach out to all the teenagers all around Indonesia in search of hidden talent that is yet to be discovered. Top seven finalists selected from all parts of the country to perform their music prowess in a concert setting and compiled in an album. The project’s title is meant not only that these young talents are above average in their music, but also they have work ethics and creativity in making it wholesome. Music is the point of departure which the ideas took form. The key art is a simple modified typography with trace of musical notations and sporadic CMYK individual color tone that reflects the overall identity of the project. Our conceptualization for this client communicated the evolution of a raw talent to become a refined one.

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