Fariz RM

As physical albums sales were in decline, album covers need to work harder than before. The music business may be about download these days, but a great album cover design remained vital to the success of a new release. Fenomena was no less than our effort to revive Fariz RM’s talent and reflect the album’s contents. The album’s launch marked his return in 6 years, and we wanted to bring forward the relevance of the artist’s work to loyal fans and new ones alike. We considered playing the idea of using transparency to create depth and interesting visual effects. This complete series of album CD, album cover, and book design have demonstrated a portrait that show through cutouts in the transparent background to the main typography to create effective focal points, helping listeners to zero in on the musician.

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