A family adventure film by Rudy Soedjarwo where Scouts is the key to the film and his ode to the strong values of the organization. This is a fun and adventure-filled feature that encourage parents to help kids enjoy being kids. The focus is on upholding all the positive that are happening through scouting.
We wanted to campaign the fun and adventurous side of the film. Working with the leading casts who are kids to produce the advertising campaign is another feat in itself. Children are easily affected by mood, and the task to get them focused on the job is a challenge. To achieve the image we wanted, we used minimal art direction of the leading casts, and more on spontaneity. The film’s title text and log is inspired by scout’s badge, and redesign it with wood carving texture where the scouts used to assemble in the film.