Fully integrated campaign for a fictional martial arts film. The key design featured typography based on Sumba’s ancient manuscript with a modernised twist to create a sense of timeless archaic. The leading roles of heroes and villains were not trained martial artists. We have commissioned and art directed the photography of each starring role with martial art skills as guided by the script. The result was a bold, unmistakeable identity which reflects the ‘action’ oriented aspect of the film without losing its primary appeal and entertainment value.